Mattias Lundin joins SF Studios as new Marketing & Publicity Manager within our Theatrical Distribution

We are very happy to announce that Mattias Lundin has been recruited to fill the position as Marketing & Publicity Manager within our theatrical distribution in Sweden. As such, he will be responsible for setting the marketing strategy, budget and plan for all theatrical launches of films in Sweden, and to lead and coordinate the operational work within the theatrical marketing team on a daily basis. He will also be responsible for SF Studios’ media spending/ buy.
Mattias has more than 25 years’ experience of marketing within the entertainment industry with films, TV and streaming. Currently Mattias works at Viaplay as Head of Sales and Marketing TV-series and Movies. Before joining Viaplay, Mattias was Marketing and Distribution Consultant at the Swedish Film Institute. He has also previous experience from many years as Marketing Manager and as Marketing Director at Twentieth Century Fox in Sweden, were he started 1997. Mattias has also worked at TV4 and Warner Brothers in Sweden. Mattias has an advertisement and marketing degree from RMI Berghs and is currently also member of the committee for the Swedish Film Industry for approving financing film projects deemed commercial. Mattias will belong to SF Studios’ theatrical distribution team and will report to Pia Grünler, Nordic Head of Theatrical Distribution. You will all meet Mattias at our Nordic conference in September and Mattias’ start date will be on September 17.

For more information, please contact:

  • Pia Grünler, Nordic Head of Theatrical Distribution at SF Studios, +46-708-79 22 71

  • Kristina Linglöf, Head of HR & Communications at SF Studios, +46 70 305 22 27


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